BrandSmart 2008 Agenda

BrandSmart 2008 tackles big issues and current digital trends that affect marketers and those charged with creating and delivering on the brand promise. The full day conference is structured to provide an insightful and interactive view on how you can take your organization’s brand to the next level.

View Brandsmart 2008 Brochure PDF

SCHEDULE at a GLANCE

8:00 – 8:45 a.m.	Breakfast Reception and Opening Remarks
8:45 – 10:00 a.m.	TUCK SCHOOL OF BUSINESS, DARTMOUTH -- OPENING KEYNOTE Hitting the Branding Sweetspot Dr. Kevin Lane Keller E.B. Osborn Professor of Marketing
10:00 – 10:20 a.m.	BREAK
10:20 - 11:05 a.m.	MILLER BREWING COMPANY Brand Co-Creation: Are You Sharing Brand Management with Your Consumers? Jackie Woodward Vice President, Media and Marketing Services
11:05 – 11:50 a.m.	THINKTOPIA Primal Branding: Sell It to Someone Who Cares Patrick Hanlon CEO and author, Primal Branding
11:50 a.m. – 12:50 p.m.	LUNCH
12:50 – 2:00 p.m.	THOUGHT LEADER PANEL Real World Stories from the Trenches Moderator: Dr. Kevin Lane Keller Dennis Cary - Senior Vice President, Marketing, United Eduardo Conrado – Vice President, B2B Marketing, Motorola Kim Feil – former CMO, Sara Lee North America Stephen Ban – CMO, Nuveen Investments
2:00 – 2:40 p.m.	DIGITAS The Age of Liquid Media Julie Fleischer Vice President/Group Director Account Planning and Innovation
2:40 – 2:55 p.m.	BREAK
2:55 – 3:55 p.m.	INTERBRAND -- BRAND ENGAGEMENT WORKSHOP Building Brand Connections Tom Agan Executive Director, Head of Strategy
3:55 – 4:40 p.m.	GOOGLE — CLOSING KEYNOTE Cloud Computing and Its Impact on Brands Andy Berndt Managing Director, Creative Lab
4:40 – 4:50 p.m.	Closing Remarks; Announce Contest & Raffle Winners
4:50 p.m. – 7:00 p.m.	Evening Reception

REGISTER TODAY
Online: Click HERE
Hotline: 312-280-0449
Call for group packages and nonprofit rates.

Pricing:
AMA Member Rate: $485
Non-Member Rate: $695