Brand Resource Center

We are accepting white papers, recommended links, and other key branding resources. Submit yours today to info@chicagoama.org.

Link to conference photos coming soon

BrandSmart Speaker Presentations**

Strategy @ Work by Tim Calkins, Kellogg School of Management

Dialog @ Work:Brands and Social Media by Andy Sernovitz

**Note to attendees: Presentations will be posted in the weeks following BrandSmart. If a presentation you wish to view is not listed above, please check back. Please also note that several speakers have not authorized the posting of their presentation.

Additional Branding Resources

Brandweek

Brand Channel

7 Rules for Branding in the New World by John K. Grace, BrandTaxi LLC

Insights on Experiential Marketing from Event Architects

Recessionary Markets— The Importance of Staying In Brand by Rudolph Magnani, Magnani Continuum Marketing

Selling a Commodity? Baloney! from Pepper Group

How to Sell a Dollar for More Than $1.00 from Pepper Group

What Is Strategic Marketing? from Pepper Group

Social Media for B2B—Reality vs. Hype from Pepper Group

Top Ten Ways to Build Trust Online from CTCreative

Creating Irrational Brand Loyalty Through an Understanding of the Integrated Brand Experience from MSW Research