Dr. Roger D. Blackwell

Professor of Marketing
Ohio State University

Keynote Address: Brands that Rock

Dan Hill

President
Sensory Logic

Speaker Topic: Deactivating the Fear: The Emotional Dynamics of Branding

Charles Guibeau

Director and Founder of the Marketing Effectiveness and Efficiency Practice
Zyman Group

Speaker Topic: Using Return On Marketing Investment (ROMI) to Achieve Profitable Growth

R. Daniel Bagley

Vice President, Corporate Strategy & Vice President, Global Marketing for the Metalworking Solutions & Services Group
Kinnametal, Inc.

Speaker Topic: Creating a Customer-led Company

William Lamar, Jr.

Senior Vice President and Chief Marketing Officer
McDonald's USA

Speaker Topic: Leadership Marketing: McDonald's Winning Plan to Revitalize its Brand

Carol Kruse

Group Director, Interactive Marketing
Coca Cola North America

Speaker Topic: Building Brands Through Loyalty Programs

Michael Bragg

Vice President, Precision Marketing
Fair Isaac Corporation

Speaker Topic: Building Brands Through Loyalty Programs

Paula Ausick

Director of Strategy and Planning
EuroRSG/Chicago

Speaker Topic: Putting the Value in Brand Value

Scott Havrilla

Director of Marketing
EuroRSG/Chicago

Speaker Topic: Putting the Value in Brand Value

Stephanie L. Haack

Brand Strategy Manager
3M

Speaker Topic: Building Big Brands Without Big Budgets

Bruce Tait

Managing Partner
Fallon Brand Consulting

Speaker Topic: The Differentiation Crisis: How 'Marketing Science' Kills Brands and What You Can Do to Stop It