Alice M. Tybout

Professor and Chairperson, Marketing Department
Kellogg School of Management, Northwestern University

Keynote Address: Latest Trends in the Science and Art of Branding

E. David Coolidge III

Vice President
William Blair & Company

Speaker Topic: Interlinking of Internal and External Considerations in the Branding Process

Cheryl Berman

Chairman and Chief Creative Officer
Leo Burnett USA

Speaker Topic: Essential Elements of Building and Refreshing Brand Icons

Jeanne Sowa

Senior Vice President, Marketing and Corporate Relations
Easter Seals

Speaker Topic: Non-traditional Brand-building Through the Use of Cause Related Marketing

Ken Tourney

Vice President, Brand Management
Century 21 Real Estate LLC

Speaker Topic: Non-traditional Brand-building Through the Use of Cause Related Marketing

Ed Keller

Director
Landor Associates

Speaker Topic: Secrets of Breakaway Brands

Doug Scott

Senior Vice President
Millward Brown

Speaker Topic: Define the Origins of Brand Demand and Capitalize on Them

Roger Parker

Vice President Marketing Strategy and Planning
Allstate

Speaker Topic: Successful Brand Differentiation Initiatives