Speaker Abstracts

The speakers for BrandSmart 2008 represent some of the world's top brands, academics and agencies. Don't miss this rare opportunity to gain insight from the many bright minds and brand masters that will be contributing to this year's BrandSmart conference.

Dr. Kevin Lane Keller

E.B. Osborn Professor of Marketing
Tuck School of Business at Dartmouth

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller's academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. He has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Procter & Gamble, and Starbucks. His textbook, Strategic Brand Management, has been adopted at top business schools and leading firms around the world and has been heralded as the "bible of branding." He has also become the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management.

Jackie Woodward

Vice President, Media and Marketing Services
Miller Brewing Company

Jackie Woodward is Vice President – Media and Marketing Services at Miller Brewing Company. She was appointed to this position in April 2006. In this capacity, she is responsible for leading the marketing services capability for Miller including media and digital; sports and entertainment alliances; promotions and programming, and business affairs.

Woodward joined Miller from McDonald's Corporation where she was Vice President, Global Marketing leading McDonald's global Balanced Lifestyles initiative. Woodward was one of the leaders of the team that launched McDonald's first-ever global, award-winning advertising campaign, 'i'm lovin' it' and was also one of the architects of global marketing at McDonald's. She was instrumental in defining McDonald's expanding global presence in significant sporting and entertainment events, including the Olympic Games and the World Cup. Prior to that, Woodward was Vice President of Marketing at Ultimatebid.com. She previously worked at Sports America, DelWilber + Associates and Golin/ Harris Communications.

Woodward was named Advertising Age's "Woman to Watch" in 2004 and Sports Business Journal's "25 Most Powerful Women in Sports" in 1999. Woodward holds a B.A. degree in Journalism from the University of Missouri – Columbia. She is also vice chairman of International Children's Alliance, a Washington, DC-based children's relief and adoption agency, and she serves on the children's music staff at Christ Church of Oak Brook. She lives in Hinsdale, IL with her husband and their daughter, Aleksandra.

Patrick Hanlon

CEO
Thinktopia

Founder and CEO of Thinktopia, Inc., Hanlon has been a marketing practitioner for over 20 years. His book Primal Branding: Create Zealots For Your Brand, Your Company And Your Future was named "Best Read 2006". The book has been translated into Chinese and Korean and has been included as marketing curriculum at progressive universities including Berkeley and Johns Hopkins.

He has been quoted in Fast Company, Business Week Online, Entrepreneur, Inc. magazine, and elsewhere. And he has been a guest writer in Adweek and Advertising Age. As a senior executive at advertising agencies like TBWA, Hal Riney & Partners, Lowe & Partners and Ogilvy, Hanlon worked on famous brands like Absolut, John Deere, General Motors, Ford Motor Company, UPS, LEGO, Unilever and IBM. His work is included in Absolut Book and has been featured in The One Show, Communication Arts, Archive, and other leading publications. His 2003 Super Bowl spot for H&R Block with Willie Nelson was a Top 10 spot in consumer polls. He has been a judge for the Clios and The Kelly Awards as well as other award shows. He wrote the introduction to How To Succeed In Advertising When All You Have Is Talent.

Dennis M. Cary

Senior Vice President-Marketing
United Airlines

Dennis Cary is United's senior vice president-Marketing. He is based at the company's headquarters in Chicago. Named to the position in February 2005, Cary is responsible for all aspects of United's marketing advertising, customer communications, united.com and the award-winning Mileage Plus® program. Prior to his current position, Cary served as United's vice president of Revenue Management, where he was responsible for pricing, inventory management, Global Distribution System (GDS) management and revenue forecasting.

Before joining United in June 2004, Cary spent 13 years at American Airlines where he served in a variety of leadership roles in the airline's marketing, sales, and revenue management organizations, including head of Marketing, Sales, and Reservations for the Europe, Middle East, and Africa region, and president of American's AAdvantage® program.

Cary holds a master's degree in business administration from Duke University's Fuqua School of Business, and a bachelor's degree in computer science from California State University, Northridge. He currently serves on the Board of Trustees at Chicago's Steppenwolf Theater and was a founding member of the editorial board for the International Journal of Revenue and Pricing Management.

Eduardo Conrado

Corporate Vice President, Global Business & Technology Marketing & Communications
Motorola, Inc.

One of BtoB Magazine's Best Marketers for 2007, Eduardo Conrado is corporate vice president of Global Business & Technology Marketing & Communication for Motorola, Inc., a role which encompasses three of Motorola's four primary businesses - Home & Networks Mobility, Government & Public Safety, and Enterprise Mobility businesses - with revenues of more than $18 Billion.

Conrado is responsible for driving a single voice through a worldwide team that has been the force behind Motorola's successful B2B marketing strategy - from overall branding, to product and regional/channel marketing, to internal and external communications, to interactive and direct marketing.

Conrado has been responsible for realigning Motorola's marketing teams around customer segments rather than business units. An industry-recognized, award-winning marketing leader, Conrado received two significant honors in 2007: BtoB Magazine's Best Marketers of 2007 and also was honored recently with HENAAC's (formerly known as the Hispanic Engineer National Achievement Awards Conference) Chairman's Award. Conrado holds a Bachelor of Science in Industrial Engineering from Texas Tech University. He also holds an MBA from ESADE in Barcelona, Spain and a Masters of International Management from the Thunderbird School of Global Management.

Kim L. Feil

Former Chief Marketing Officer
Sara Lee North America

Kim L. Feil was most recently Senior Vice President and Chief Marketing Officer of Sara Lee North America. With more than 20 years of experience in consumer packaged goods marketing, Ms. Feil held responsibilities for leading Sara Lee's branding efforts, innovation, business development and consumer and customer best practice initiatives for the company's $7.2 billion division that includes the Sara Lee branded deli, bakery and sweet goods brands, Jimmy Dean, Ball Park, Hillshire Farm, Senseo.

In 2005, Ms. Feil joined Sara Lee from Kimberly-Clark Corporation where she served as Vice President and Senior Marketing Officer. From 1998-2004, Ms. Feil was employed at Information Resources, Inc. (IRI) and served most recently as CEO of Mosaic InfoForce, an in-store audit insights joint venture of IRI and Mosaic. Prior positions included President, Worldwide Innovation, where she led the design and development of the company's online service CPGNetwork.com, and President of Marketing.

Previously, Ms. Feil held a number of senior management positions at Cadbury Schweppes plc, including Senior Vice President, Strategic Planning and Senior Vice President of Marketing for Dr Pepper/Seven Up Inc. (DPSU), the company's largest division with brands including 7UP, Canada Dry, Schweppes, Sunkist, A&W and Squirt.

Ms. Feil's earlier career included positions at Pepsico, Inc. in the Kentucky Fried Chicken and Frito-Lay, Inc. subsidiaries. In 2005, Ms. Feil was named a "Woman to Watch" by Ad Age and in 2006 recognized as a "Top 100 Visionary" by Consumer Goods & Technology Magazine. Ms. Feil is an officer with the Network of Executive Women. She holds a Masters of Business Administration, Bachelor of Fine Arts in journalism and a Bachelor of Arts in English from Southern Methodist University.

Stephen P. Ban

Chief Marketing Officer
Nuveen Investments

Stephen P. Ban is Senior Vice President, Chief Marketing Officer for Nuveen Investments, a global investment management firm that provides high-quality investment services designed to help secure the long-term goals of institutions and high-net-worth investors as well as the consultants and financial advisors who serve them.

In his role, Stephen leads brand marketing, product marketing, public relations and corporate communications, and customer technology initiatives across multiple business channels (institutional, defined contribution, private client) and product segments (separately managed accounts, mutual funds, structured products) for all of Nuveen's investment brands.

Prior to joining Nuveen, Stephen held senior marketing roles at T. Rowe Price, Aon Corporation, thebizbank.com, and Heller Financial. He began his career at the Quaker Oats Company and later at Ogilvy & Mather Advertising, both in Chicago. Stephen holds an A.B. in Economics from Princeton University. He is a competitive age-group triathlete, an Ironman triathlon finisher, and an avid singles and doubles squash player. He lives in Glenview, IL with his wife and two sons.

Julie Fleischer

VP/Group Director, Account Planning & Innovation
DIGITAS

Julie leads the Account Planning practice for Digitas, Chicago. In her role, she directs the insight development and idea generation for Clients Miller Beer, Manpower and Kraft Foods.

Prior to joining Digitas in 2007, Julie was Director of Innovation and Research, for laga, a design and innovation firm. She led the agency's consulting division, which developed innovative solutions for brand, product, package, and business models for clients such as Pepsi, General Mills, Kraft, SCJohnson, Sara Lee Apparel, and others. She also led the group's research division, which specialized in qualitative and quantitative explorative, developmental, and validation research. Prior to laga, Julie was CMO for ClubMom and worked in brand management at Kraft, Sara Lee, and Amoco.

Julie holds a B.A. in psychology from the University of Pennsylvania, and a Master of Management from Northwestern's J.L. Kellogg Graduate School of Management, where she concentrated in marketing and finance.

Tom Agan

Executive Director, Head of Consulting
Interbrand

Tom Agan is Executive Director, Head of Consulting for Interbrand in New York. His team is responsible for strategic brand and marketing consulting, analytics and brand valuation. Tom has extensive experience working on a wide range of marketing, branding and reputation issues for organizations such as Harrah's, ConEd, Qwest, RIM, Pitney Bowes, Siemens, Cisco, Cargill, Sainsbury's, Maidenform, UBS, Booz Allen, BP, IBM, Toto, Umbro, Comcast, Dubai Festival City, Boeing, Citi, GE, Russell, Panama Canal Commission, Northwestern Memorial Hospital, Wyeth, Abbott, T. Rowe Price, P&G, Toyota and many others. Tom has served clients in Europe, Asia, Latin America, Middle East and North America.

He was a key architect behind UBS's transformation into a top 50 global brand. In addition, he led the team that developed a highly successful small store format for Sainsbury's, a major supermarket chain in the UK. Tom was a senior partner on the consulting team that developed a new brand identity for Maidenform.

Tom has been widely quoted in the press including the Wall Street Journal and Nikkei Weekly. He has been interviewed on PBS, NBC and the BBC. In addition his articles have been published in Advertising Age, BrandWeek, Automotive News and CMO Magazine. His white papers have covered a range of topics including 'Voice of the Customer Programs', 'Growth: Marketing Incubators', and 'Micro-targeting'. For the Harvard Business School Tom has written a case study on professional services firms and a white paper on changes in the consulting industry. And he has taught the Brand segment at the GE Advanced Management Program. Tom holds an MBA from the Harvard Business School and a B.S. from Iowa State University

Andy Berndt

Managing Director, Google Creative Lab

Andy is responsible for stewardship of the Google brand. As Managing Director of the Google Creative Lab, Andy leads the marketing team's creative efforts, and inspires brand advertisers to innovate with Google's marketing solutions.

Andy joined Google from Ogilvy & Mather in New York where, as co-president, he oversaw Ogilvy's direct, digital, data and other marketing capabilities. Prior to taking this role, Andy was managing director and oversaw the agency's operations and business functions. Andy also served as group creative director on the e-business campaign and Linux efforts for IBM during his time with the firm.

Earlier, Andy was recruited to by Steve Jobs and Lee Clow to help Chiat/Day, Los Angeles, re-launch the brand upon Steve's return to Apple. He served as worldwide account director and guided the "Think Different" campaign, the launch of the iMac, and the introduction of the Apple Online Store. Andy joined Chiat/Day from Wieden & Kennedy where he helmed the Nike account and oversaw all lines of U.S. business, from equipment with Tiger Woods to apparel with Michael Jordan. Andy also led the Microsoft account while at Wieden & Kennedy and handled various brand and product campaigns including the introduction of Windows 95 and Microsoft Office.

Andy started his advertising career at Ammirati & Puris. He decided to give advertising a try after his stints as volunteer fireman, would-be architect, and carpenter didn't quite pan out. Throughout his career, Andy has explored how creativity and ideas can reach, connect and move people -- regardless of medium, format or execution. His work has been recognized many times over by various industry bodies, both in the U.S. and abroad. Andy was inducted into the Hall of Achievement by the American Advertising Federation in 2007.

Andy graduated from Duke University with a bachelor's degree in English literature, where he also played basketball under Coach Mike Krzyzewski.


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