Speaker Bios and Presentation Abstracts

The speakers for BrandSmart 2009 represent some of the world's top brands, academics and agencies. Don't miss this rare opportunity to gain insight from the many bright minds and brand masters that will be contributing to this year's BrandSmart conference.

Andy England

Chief Marketing Officer
MillerCoors


Andy England is chief marketing officer for MillerCoors, responsible for leading the company’s efforts in all areas of marketing. He will focus on increasing the strength and relevancy of our portfolio of brands.

Previously, Andy was chief marketing officer of Coors Brewing Company.

Before joining Coors in February 2006, he spent more than 20 years in marketing and operations, driving profitable growth for some of the world’s most recognized brands. Most recently, he was vice president of international marketing and strategy at The Hershey Company.

Prior to Hershey, Andy held a variety of senior marketing positions at Nabisco Biscuit Company, Cadbury Schweppes, Dr. Pepper/Seven Up and OpenTable, Inc.

England is a native of Epsom, United Kingdom, and holds a master’s degree in business administration from Stanford University and a bachelor's degree in engineering science from Durham University in the United Kingdom.

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews full-calorie beers Coors Original Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the Leinenkugel’s 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Tim Calkins

Clinical Professor of Marketing
Kellogg School of Management, Northwestern University


Tim Calkins helps people and organizations use marketing strategy and branding to build strong and profitable businesses. Tim is clinical professor of marketing at Northwestern University’s Kellogg School of Management. He teaches marketing strategy, the most popular marketing elective in the Kellogg MBA program. Tim also teaches bio-medical marketing, one of the few courses available in the world focused on marketing in the pharmaceutical and medical device industries. Tim is co-academic director of Kellogg’s branding program. He teaches in many of Kellogg’s executive education programs including the Executive Development Program and the Kellogg Management Institute. He is the author of Breakthrough Marketing Plans (Palgrave Macmillan, 2008) and the co-editor of Kellogg on Branding (John Wiley & Sons, 2005). Tim has written numerous teaching cases including Crestor, MedImmune: FluMist Introduction and Eli Lilly: Xigris. Tim has received numerous teaching awards. In 2006 he received the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management. He has also received the Top Professor Award from the Kellogg Executive MBA Program and the Sidney J. Levy Teaching Award. Tim joined the Kellogg faculty in 1998 as adjunct assistant professor of marketing. He became clinical associate professor of marketing in 2002, and assumed his current position in 2006. In addition to teaching at Kellogg, Tim works with major corporations around the world on marketing strategy and branding issues. His recent clients include Abbott, Baxter and Northwestern Mutual Life. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is frequently cited by the media; he has been quoted in publications including Business Week, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He has appeared on NBC, CBS, ABC, Fox, and CNBC. He is on the board of the Alliance Française de Chicago, the Lycée Français de Chicago and Teen Living Programs. Tim began his career at Booz Allen and Hamilton, where he worked on strategy and marketing consulting projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, Tim led businesses including A.1. steak sauce, Miracle Whip, Taco Bell, Seven Seas and DiGiorno. While at Kraft Tim was responsible for the launch of more than two dozen new products. Tim received his BA from Yale in 1987 and his MBA from Harvard Business School in 1991.

Amy Curtis-McIntyre

Senior Vice President, Brand Communication
Hyatt Hotels & Resorts


Amy Curtis-McIntyre is the Senior Vice President of Brand Communication for Global Hyatt Corporation.  She is responsible for developing a global brand communication strategy to differentiate and drive preference for Hyatt’s full-service brands worldwide.

Curtis-McIntyre has extensive experience in brand building, brand management, and communication. Most notably, she was the founding chief marketing officer for JetBlue Airways where she was responsible for all aspects of sales and marketing for the successful start-up, including: developing the brand platform; advertising; promotion; public relations; and web strategy. In addition, at JetBlue she managed product design and development, as well as internal communication. During Curtis-McIntyre’s tenure, JetBlue was named “Marketer of the Year” by Ad Age Magazine and was voted “Best U.S. Airline” by Condé Nast Traveler readers, a distinction the airline went on to earn for six consecutive years.

Since leaving JetBlue in 2005, Curtis-McIntyre has spoken and lectured widely for corporations and universities on the subjects of brand and culture building, brand management and effective communication. As an independent consultant, she has offered marketing and branding counsel to a wide variety of clients, including: Yahoo; Google; The Gap; Dunkin Brands; BRGuest Restaurants; and several university schools of business administration, such as Yale, Kellogg, Harvard, Cornell and Wake-Forest

“My experience has taught me that successful brand building begins inside a company, with the culture and the people, and extends outward to all customer touch points and only then to external messaging and marketing tactics,” said Curtis-McIntyre. Prior to joining JetBlue, Curtis-McIntyre served as vice president of marketing North America for Virgin Atlantic Airways and director of marketing for Celebrity Cruise Lines. A graduate of the University of Massachusetts, she began her marketing career with Hill & Knowlton Public Relations in New York.

John V. Felice

General Manager, Ford and Lincoln Mercury Marketing
Ford


John V. Felice is General Manager, Ford and Lincoln Mercury Marketing. Prior to this position, John was General Manger, Ford Marketing after a year as Director, North American Fleet, Lease and Remarketing Operations. Felice served as president of Ford Thailand Operations, and as a member of the Board of Directors of AutoAlliance (Thailand) Co. Ltd., as the primary Ford interface for the joint venture. Felice also served as the Executive Director of Marketing, Sales and Services, Ford Asia-Pacific & Africa, where he was responsible for all marketing, sales and service initiatives for the Asia-Pacific & Africa markets -- Thailand, Malaysia, Vietnam, Indonesia, Philippines, Taiwan, China, India, Japan, South Africa, Australia and New Zealand. He has also served on numerous boards in the region including Ford Japan Ltd, Ford Japan Dealer Ltd, ACSG (Thailand) Co. Ltd, Ford Sales Thailand Co. Ltd, and Ford India Co. Ltd. Before assuming the assignment in Asia, Felice was Product Marketing Manager for Tough Truck with Ford Division in the U.S., as well as an assignment as Portfolio Brand Strategy Manager for Ford Motor Company from 1999 to 2001. Felice joined Ford in April 1984 as an operations research analyst. During his tenure with Ford, he has held management positions in the Sales & Marketing organization including market research, franchising, advertising, product planning, programming and direct dealer interface in several sales and marketing roles.

Scott M. Davis

Senior Partner
Prophet


Scott has 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients, including GE, ExxonMobil, The Carlson Companies, Johnson & Johnson, The Wrigley Company, Boeing, Payless ShoeSource, and Allstate. His previous work experience includes 12 years at Kuczmarski & Associates (K&A), an innovation and branding consulting company, where he was Senior Partner and founder of the Brand Asset Management™ practice. Prior to K&A, Scott worked at Procter & Gamble, where he focused on a number of top global brands. Scott is the author of Brand Asset Management: Driving Profitable Growth Through Your Brands (2000), named one of the top 30 books of 2000 by Executive Book Summaries. Scott's second book, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth was published in 2002 also to highly regarded reviews. Scott's forthcoming book, The Shift: The Transformation of Today’s Marketer into Tomorrow’s Growth Leader, will be released in Spring 2009. Scott is also a member of the Chicago Olympic Marketing Committee, responsible for developing the pitch to bring the Summer Olympics to Chicago in 2016. He is also currently working with the City of Chicago and Mayor Daley and his team on a major rebranding initiative for the city. Scott speaks at and chairs branding conferences for organizations such as The Conference Board, American Marketing Association, American Management Association, and the Association of National Advertisers. He is frequently cited in publications such as The Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Advertising Age, and Crain's. Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, a featured speaker at the University of Chicago's Executive Program on "Marketing Services Companies," and a guest lecturer at other top graduate schools, including NYU, Harvard, Notre Dame, Medill, and Columbia. Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.

Thomas D. Kuczmarski

Senior Partner and President
Kuczmarski & Associates


Thomas D. Kuczmarski, founder, senior partner and president of Kuczmarski & Associates, is a nationally recognized expert in the innovation of new products and services. Over the course of his career he has helped hundreds of clients, ranging from small businesses to Fortune 100 corporations, learn to systematically unlock the value of innovation. The author of five books and many articles, Mr. Kuczmarski has also taught product and service innovation at Northwestern University’s Kellogg Graduate School of Management for 27 years. Mr. Kuczmarski is founder, with the Chicago Sun-Times, of the Chicago Innovation Awards, which recognize each year the most innovative new products and services developed in the upper Midwest. Mr. Kuczmarski is the author of five books. Apples are Square: Thinking Differently about Leadership (Kaplan), co-authored with Dr. Susan Smith Kuczmarski and published in 2007, explores the qualities of the ideal leader and how to build those qualities into one’s own career. Innovating the Corporation (NTC/Contemporary Publishing Group) reveals the seven steps for achieving growth through innovation. Managing New Products (Book Ends Publishing), now in its third edition, is endorsed by the American Marketing Association and widely regarded as one of the most comprehensive treatises on the development of new products. Values-Based Leadership: Rebuilding Employee Commitment, Productivity and Performance (Prentice-Hall) was also co-authored with Dr. Susan Smith Kuczmarski. His book Innovation was co-published by NTC/Contemporary Publishing Group and the American Marketing Association. He is extensively published and cited in radio, television, and national periodicals including: The Wall Street Journal, Fortune, Newsweek, Business Week, The Today Show, Planning Review, Investor's Business Daily, USA Today, Marketing News, Advertising Age, Crain's Chicago Business, Business Marketing, the Chicago Sun-Times, the Chicago Tribune, and many more. He has a chapter published on new products and services in the Marketing Encyclopedia, a publication of the American Marketing Association. He serves on the editorial review boards for The Journal of Product Innovation Management and The Journal of Consumer Marketing. Before founding Kuczmarski & Associates, he was a Principal at Booz • Allen & Hamilton. While there, Mr. Kuczmarski assisted more than 100 U.S. consumer and industrial goods companies in the areas of marketing, new product development, strategic business analysis and organizational planning. His prior experience as a brand manager at Quaker Oats Company also provided a solid and broad-based foundation unique to his consulting specialty. He earned an M.B.A. from Columbia University's Graduate School of Business, and holds a master's degree in international affairs from Columbia University's Graduate School of International Affairs, where he was named an International Fellow of the University. He received a B.A. in French from the College of the Holy Cross.

DIALOG @ WORK - SOCIAL MEDIA PANEL

Moderator - Andy Sernovitz
The Word of Mouth Marketing Guy

Whenever there's been an innovation in marketing, Andy Sernovitz has been there.
An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing.

Andy teaches word of mouth marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark.

He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing.

Andy writes an amazing newsletter and blog called "Damn, I Wish I'd Thought of That", and is author of the new book "Word of Mouth Marketing: How Smart Companies Get People Talking."

B. Bonin Bough
Director of Digital and Social Media
PepsiCo

B. Bonin Bough is the Director of Digital and Social Media at PepsiCo. His focus is on helping to socialize the company’s communication. Previously, he was the EVP and Director of Weber Shandwick's global interactive, social and emerging media practice, leading a 100-plus-person global team. He has more than 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. He has deep interest in and experience with community building, social media, social video, and digital marketing. In addition to his corporate career, Bonin was a professor at NYU's Center for Publishing Graduate Studies from 2000 - 2005. Over the years, his work has won numerous awards including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, AdTech, Com Arts and SxSW – Viewers Choice for www.MrPicassoHead.com.
Mark Hodes
CMO, The Coaches Center
Former CMO, Threadless

Currently, Mark Hodes is an investor and member of the Executive Committee of a targeted social media portal that will be launched this summer. Prior to this start-up, Mark was CMO of Threadless, an online community based company that sells t-shirts based on a crowd-sourcing model.  Prior to Threadless, Mark was the Senior Vice President of Marketing at TicketsNow.com until the sale of the company to Ticketmaster. 

Mark also served as Head of Customer Relationship Marketing for renowned travel Web site Orbitz. Prior to Orbitz, he served as a Senior Vice President of Digitas, where he ran CRM engagements for Fortune 50 clients. Mark served as Senior Vice President and General Manager of iXL and as a Vice President of Modem Media.

He also served on the executive management team of Brightstreet, a Cupertino, Calif.-based Series A startup that was later acquired by e-Centives. Mark served as a Managing Director and member of the Worldwide Operating Board for Ogilvy One. He attended Creighton University and The Loyola Graduate School of Business in Chicago.

Chandler Arnold
Executive Vice President, First Book
Executive Director, First Book Marketplace and First Book National Book Bank

Chandler Arnold is the Executive Vice President at First Book and the Executive Director of the First Book Marketplace and the First Book National Book Bank. The First Book Marketplace is First Book's award-winning online bookstore that provides new books to organizations serving children from low-income families at deeply discounted prices. In his capacity as Executive Director, Chandler is responsible for Marketplace strategy, expansion, marketing, and customer outreach. In addition to being highlighted in case studies at Columbia Business School and the Yale School of Management, The First Book Marketplace also won a national business plan competition hosted by the Goldman Sachs Foundation/Yale School of Management and was named the "most innovative" social enterprise in the field by the Social Enterprise Alliance. 
Prior to joining First Book, Chandler worked in marketing for The Coca-Cola Company, where he focused on customer segmentation and strategy, and as a management consultant with The Boston Consulting Group, where he advised corporations on profit maximization, public-private partnerships, and organizational design. Chandler holds an MBA from the Graduate School of Business at Stanford University where his work centered on harnessing the power of the private sector to advance social change. Chandler is also the founder of the Harvard Emergent Literacy Project and graduated magna cum laude from Harvard University. Chandler’s favorite childhood book was The Velveteen Rabbit.

To secure a ticket, call Chicago AMA at 312-280-0449!